A Masterclass in Clothing Brand Development
1. Foundations of Launching Your Clothing Brand
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Chapter introduction (5:10)
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Overview of course content
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Understanding the UK clothing market
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The UK business registration process
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Choosing a business structure for a clothing brand
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The importance of branding in the fashion industry
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Designing a standout logo for your brand
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Selecting a colour palette that reflects your brand identity
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Compliance with regulations in the clothing industry
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Building a loyal customer base and expanding your brand reach
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Key takeaways and final tips for launching and growing your clothing brand in the UK market
2. From Concept to Creation: The Clothing Design Process
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Chapter introduction (5:05)
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Developing design concepts and themes
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Creating mood boards for inspiration
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Digital vs hand sketching: tools and software
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Creating flat sketches and fashion illustrations
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Example: Digital sketch vs 3d render
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What is a tech pack, and why is it so important?
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Example: A comprehensive tech pack
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Measurement guide
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Interview with Harriet Goodings: tech pack designer
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Introduction to 3D design
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Example: 3D design creation time lapse (0:34)
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Exclusive offer: 3D design services
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Resource: Free mock up library
3. Understanding Fabrics: Essential Knowledge for Designers
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Chapter introduction (6:09)
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Why fabric selection matters in fashion
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What is GSM?
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Understanding fibres: natural vs synthetic
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How composition affects texture, durability, and comfort
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Cotton characteristics, uses, and popularity in fashion
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Polyester: Strengths, weaknesses, and uses
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The role of polyester in sustainable fashion
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The benefits of blended fabrics
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Sustainable fabrics
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Certifications for sustainable fabrics
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Matching fabrics to garment types
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Fabric library
4. Building an Eco-Friendly Fashion Brand
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Chapter introduction (8:11)
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Chapter overview and learning objectives
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The importance of sustainable fashion in today's industry
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Issues the industry is facing
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An introduction to sustainable fabrics
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Organic cotton
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Fair labour practices in fashion
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Ensuring an ethical supply chain
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Transparency and accountability in production
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Understanding the circular economy in fashion
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Implementing recycling and upcycling practices
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Exploring the carbon footprint of fashion
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Water consumption in the fashion industry
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The effects of chemicals and dyes on the environment
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Creating a sustainability mission statement
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Marketing strategies for an eco-friendly brand
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Innovations and trends in sustainable fashion
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Tools for making your brand more eco friendly
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The cost implications of using sustainable fabrics
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Actionable steps
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Key takeaways and next steps
5. The Power of Colour: Fundamentals for Fashion Design
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Chapter introduction (2:09)
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An introduction to colour theory
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The colour wheel and primary colours
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Secondary and tertiary colours
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Complementary colours
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Analogous colours
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Triadic and tetradic colour schemes
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Warm and cool hues
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The Pantone colour system
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The emotional impact of colours
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Cultural associations with colours
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Designing a fashion collection based on colour theory
6. Mastering Print Techniques for Clothing
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Chapter introduction (4:40)
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Chapter overview and objectives
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Importance of print techniques in clothing design
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Introduction to screen printing
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Step-by-step guide to screen printing
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Introduction to digital/DTG printing
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Step-by-step guide to digital printing
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Introduction to DTF printing
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Step-by-step guide to DTF printing
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Introduction to puff printing
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Step-by-step guide to puff printing
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Introduction to heat transfer printing
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Step-by-step guide to heat transfer printing
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Introduction to flock printing
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Step-by-step guide to flock printing
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Introduction to sublimation printing
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Step-by-step guide to sublimation printing
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Review of key concepts
7. Securing Funding for Your Clothing Brand
8. Professional Photography: Showcasing Your Fashion Brand
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Chapter introduction (5:18)
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Course overview and objectives
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First impressions matter
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Building a strong brand identity
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Enhancing product appeal
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Boosting online engagement
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Differentiating your brand from competitors
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Investing in quality for long term success
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Choosing the right photographer
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The role of models in photography
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Retouching techniques for fashion photography
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Final thoughts
9. Designing a Fashion-Forward Website
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Chapter introduction (4:57)
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Understanding the importance of a website
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How your website reflects your brand
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Interview with Dean Hassan: Owner of web designer Concept Original
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Exclusive offer: Web design services
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Choosing the right platform for your website
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A comparison of popular website builders
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Custom vs template based websites
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Exclusive Offer: Try Shopify
10. Targeting a Niche Audience: Design and Marketing Strategies
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Chapter introduction (6:12)
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Course overview and objectives
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Overview of niche fashion markets
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Researching consumer behavior in niche audiences
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Developing distinctive design concepts for niche markets
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Utilising social media and digital platforms to reach niche audiences
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Success stories of brands targeting niche audiences
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Final thoughts
11. Choosing the Right Clothing Manufacturer
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Chapter introduction (4:41)
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Course overview and objectives
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Understanding different types of clothing manufacturers
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Further information: OEMs
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Further information: ODMs
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Further information: White label manufacturers
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Further information: CMT manufacturers
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Further Information: FPP Manufacturers
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Further information: POD manufacturers
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What are minimum order quantities (MOQs)?
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Making informed decisions when choosing a manufacturer
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Essential tips for successfully collaborating with your manufacturer
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Checklist: Approaching a clothing manufacturer
12. Building a Strong Online Presence for Your Brand
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Chapter introduction (5:58)
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Course overview and objectives
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Choosing the right social media platforms for your brand
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Creating engaging content for social media
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Creating a content calendar
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Types of online advertising for fashion brands
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Using data to optimise your online presence
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Taking your fashion brand's online presence to the next level
13. Leveraging Partnerships for Brand Growth
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Chapter introduction (7:02)
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Chapter overview and objectives
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The importance of influencer collaborations for fashion brand growth
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Understanding different types of influencers
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How to approach influencers to market your clothing brand
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Tailoring proposals to fit an influencer's style and audience
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Content planning and creation strategies
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Final thoughts
14. Legal Essentials: Protecting Your Fashion Brand
15. Navigating Shipping and Duties
16. Conclusion
