Want to start a clothing brand?
Our curriculum, which includes 15 comprehensive chapters and over 160 modules, is designed to equip you with the knowledge and tools to confidently navigate the complexities of the fashion industry. The course can be studied at your own pace, empowering you to build a successful clothing brand from the ground up.
Course curriculum
A Masterclass in Clothing Brand Development
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1. Foundations of Launching Your Clothing Brand
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- Chapter introduction (5:10)
- Overview of course content
- Understanding the UK clothing market
- The UK business registration process
- Choosing a business structure for a clothing brand
- The importance of branding in the fashion industry
- Designing a standout logo for your brand
- Selecting a colour palette that reflects your brand identity
- Compliance with regulations in the clothing industry
- Building a loyal customer base and expanding your brand reach
- Key takeaways and final tips for launching and growing your clothing brand in the UK market
2. From Concept to Creation: The Clothing Design Process
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- Chapter introduction (5:05)
- Developing design concepts and themes
- Creating mood boards for inspiration
- Digital vs hand sketching: tools and software
- Creating flat sketches and fashion illustrations
- Example: Digital sketch vs 3d render
- What is a tech pack, and why is it so important?
- Example: A comprehensive tech pack
- Measurement guide
- Interview with Harriet Goodings: tech pack designer
- Introduction to 3D design
- Example: 3D design creation time lapse (0:34)
- Exclusive offer: 3D design services
- Resource: Free mock up library
3. Understanding Fabrics: Essential Knowledge for Designers
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- Chapter introduction (6:09)
- Why fabric selection matters in fashion
- What is GSM?
- Understanding fibres: natural vs synthetic
- How composition affects texture, durability, and comfort
- Cotton characteristics, uses, and popularity in fashion
- Polyester: Strengths, weaknesses, and uses
- The role of polyester in sustainable fashion
- The benefits of blended fabrics
- Sustainable fabrics
- Certifications for sustainable fabrics
- Matching fabrics to garment types
- Fabric library
4. Building an Eco-Friendly Fashion Brand
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- Chapter introduction (8:11)
- Chapter overview and learning objectives
- The importance of sustainable fashion in today's industry
- Issues the industry is facing
- An introduction to sustainable fabrics
- Organic cotton
- Fair labour practices in fashion
- Ensuring an ethical supply chain
- Transparency and accountability in production
- Understanding the circular economy in fashion
- Implementing recycling and upcycling practices
- Exploring the carbon footprint of fashion
- Water consumption in the fashion industry
- The effects of chemicals and dyes on the environment
- Creating a sustainability mission statement
- Marketing strategies for an eco-friendly brand
- Innovations and trends in sustainable fashion
- Tools for making your brand more eco friendly
- The cost implications of using sustainable fabrics
- Actionable steps
- Key takeaways and next steps
5. The Power of Colour: Fundamentals for Fashion Design
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- Chapter introduction (2:09)
- An introduction to colour theory
- The colour wheel and primary colours
- Secondary and tertiary colours
- Complementary colours
- Analogous colours
- Triadic and tetradic colour schemes
- Warm and cool hues
- The Pantone colour system
- The emotional impact of colours
- Cultural associations with colours
- Designing a fashion collection based on colour theory
6. Mastering Print Techniques for Clothing
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- Chapter introduction (4:40)
- Chapter overview and objectives
- Importance of print techniques in clothing design
- Introduction to screen printing
- Step-by-step guide to screen printing
- Introduction to digital/DTG printing
- Step-by-step guide to digital printing
- Introduction to DTF printing
- Step-by-step guide to DTF printing
- Introduction to puff printing
- Step-by-step guide to puff printing
- Introduction to heat transfer printing
- Step-by-step guide to heat transfer printing
- Introduction to flock printing
- Step-by-step guide to flock printing
- Introduction to sublimation printing
- Step-by-step guide to sublimation printing
- Review of key concepts
7. Securing Funding for Your Clothing Brand
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8. Professional Photography: Showcasing Your Fashion Brand
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- Chapter introduction (5:18)
- Course overview and objectives
- First impressions matter
- Building a strong brand identity
- Enhancing product appeal
- Boosting online engagement
- Differentiating your brand from competitors
- Investing in quality for long term success
- Choosing the right photographer
- The role of models in photography
- Retouching techniques for fashion photography
- Final thoughts
9. Designing a Fashion-Forward Website
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- Chapter introduction (4:57)
- Understanding the importance of a website
- How your website reflects your brand
- Interview with Dean Hassan: Owner of web designer Concept Original
- Exclusive offer: Web design services
- Choosing the right platform for your website
- A comparison of popular website builders
- Custom vs template based websites
- Exclusive Offer: Try Shopify
10. Targeting a Niche Audience: Design and Marketing Strategies
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- Chapter introduction (6:12)
- Course overview and objectives
- Overview of niche fashion markets
- Researching consumer behavior in niche audiences
- Developing distinctive design concepts for niche markets
- Utilising social media and digital platforms to reach niche audiences
- Success stories of brands targeting niche audiences
- Final thoughts
11. Choosing the Right Clothing Manufacturer
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- Chapter introduction (4:41)
- Course overview and objectives
- Understanding different types of clothing manufacturers
- Further information: OEMs
- Further information: ODMs
- Further information: White label manufacturers
- Further information: CMT manufacturers
- Further Information: FPP Manufacturers
- Further information: POD manufacturers
- What are minimum order quantities (MOQs)?
- Making informed decisions when choosing a manufacturer
- Essential tips for successfully collaborating with your manufacturer
- Checklist: Approaching a clothing manufacturer
12. Building a Strong Online Presence for Your Brand
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- Chapter introduction (5:58)
- Course overview and objectives
- Choosing the right social media platforms for your brand
- Creating engaging content for social media
- Creating a content calendar
- Types of online advertising for fashion brands
- Using data to optimise your online presence
- Taking your fashion brand's online presence to the next level
13. Leveraging Partnerships for Brand Growth
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- Chapter introduction (7:02)
- Chapter overview and objectives
- The importance of influencer collaborations for fashion brand growth
- Understanding different types of influencers
- How to approach influencers to market your clothing brand
- Tailoring proposals to fit an influencer's style and audience
- Content planning and creation strategies
- Final thoughts
14. Legal Essentials: Protecting Your Fashion Brand
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15. Navigating Shipping and Duties
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16. Conclusion
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